Wednesday, December 21, 2011

Tips for mortals as better Google search

Who has not heard of Google? There is hardly any people in developing countries who do not know what that means and what name is associated. Even in some countries for normal internet users Internet term is equal to Google. So much the most popular search engine has entered our lives that only the company name has become a verb. People no longer say, "Look on the Internet" and straight "Google-alni it" or "Ask Google!" (In English-speaking countries is "Google it!").

Google search has reached such heights that every day during her realize more than 1 billion searches worldwide, and its market share is huge. No official information but srednostatisticheki on data from the major agencies, Google holds about 70-80 percent when it comes to searching online.

Netolkova known fact is that in this neopisiuemo large percentage of people, very few actually use the full functions of the engine. Mass of users simply open Google in your browser and write in the search field keyword or phrase you want to find information. Point ... or rather, Enter:)

Very small proportion of users of Google's search engine know that it actually offers very rich functionality and searches it can earn a pretty accurate results using very different and simple commands called operators through which really saves a lot of time ... especially if combine properly. These operators can be really useful for normal users, so totally obsessed and SEO specialists.

Google provides a lot of information about these businesses, but it is presented in a rather dry and sometimes unknown to most people means. So now I will try to present it to you a little more clearly and more clearly as the idea is every user, no matter hardcore or a total novice to understand and learn how to look better and more productive with Google .

So, if I wrote things in common, let's go directly to the topic. This article will introduce you to the main (basic) operators through which you can improve your search using Google. Why only base it? Because I think that is a good idea to familiarize yourself with them before proceeding to more complex operators:)

*** Examples of searches were selected per case basis. The idea is to be able to present you clearly how to use a particular operator.

Here are various basic search operators in Google:
Konkretna phrase / word:

This is the method used to search Google - everyone is doing it constantly, though not realized it before you read these lines. But I guess that happens to you often see results fairly irrelevant results pages. And it bother you ... and you lose precious time, but just using a simple operator the chance to avoid such results is quite large.

Use quotation marks! - "Keyword / phrase"

Example:

Looking for information - Bulgarian social networks - (results).

As you can see the search results are pretty colorful and there are few that have almost nothing to do with your set keyword phrase. To avoid such things can be used simply quotes and demand will look like this:

"Bulgarian social networks" - (Results)

Much better are selected, right? Here's how using this very simple operator ("") can save you time.
Search a specific site (URL):

How many of you know that using Google can be traced directly to a particular site, without entering it? Well, considering the audience SEOptimizacia.com, probably lifted hands are pretty, but never bad to recall things.

Operator directly to site search using Google, a site:

It is good to note that using it can be searched only indexed by the Google bot content. There ogranizatsii such as banks, which prohibit indexing of some pages from their sites for security reasons and other reasons.

Here are some simple examples of how to fully use the site: operator

site: seoptimizacia.com local search (results)

or

site: seoptimizacia.com facebook applications (results)

As you can see by the operator site: tell Google to show results only from a site, then we provide key phrase / word.

We can further filter the results using the site: operator in combination with other operators, but it slightly down.
Search Wildcard (*) - the star of ideas:

Have you heard wildcard (*)? And you're not, you have probably encountered many times with the operator, although you may not have had to use it. In fact, it is a very powerful tool, especially in times of lack of muse or aimed blind.

The strength of this operator that can be used as zamesitel of certain words / phrases. The negative side is that its use is quite extensive show results in your search criteria.

Are you confused? Yes, I know that written words sound confusing, but in reality things are quite simple. And do not you do more with meaningless explanations, jump directly to the examples.

Example:

beautiful pictures of * (Results)

As can clearly see from the link with the results using the wildcard (*) operator replaces the Google search engine * with logical words, complementary ostnanalite. And as you warned, the results are quite extensive as themes, but can give you some guidance in moments of creative stagnation.

Like other operators that can be used in various combinations.
Search in titles of pages - intitle:

Another very useful and interesting operator, which can filter searches in Google, is intitle:. As the name suggests, through it indicates that you want to show results, whose titles contain that keyword / phrase. What is this? I hope I can show it with examples.

Example:

intitle: local optimization (Results)

This operator can be used very successfully in combination with "site:", "*", "-" and other operators - some examples a little down.
Search the text content of pages - intext:

Google's search engine also offers another very powerful tool in the form of the operator - only search text content of indexed pages. This means that the use of operator intext:, will be displayed in results pages, which contain the specified text words / phrases, ignoring all other elements (title, url ...)

Example:

intext: "local optimization" (Results)

For me personally, this operator is extremely handy when looking for information about something specific and do often use it for new or unfamiliar terms.
Search for similar or substantially similar themed sites - related:

Have you ever come across a very cool and useful site (such SEOptimizacia.com), but want to find other sources on the same topic? Yes, familiar feel. And if you say that it is easily achievable dream ... only need to add one word to two points at the end, and then likes to write In the beginning address of the site. It is so easy:)

Here as clearly wants to do:

You liked SEOptimizacia, press the button you Like this post, but want to look for other sources where information is available on the same topic. Here is where the operator related:.

Example:

related: seoptimizacia.com (Results)

I think the results speak very clearly what is all about.
How to combine different operators:

In almost every one of the previous paragraphs mention that Eddie Who operator can be used in combination with others. This is indeed the case and allows exit of incredibly accurate results! But really pretty accurate! If you can learn how to properly combine different operators in a given situation, I guarantee - you will save yourself a hell of a lot of time and nerves.

Here are some examples of how to combine different search operators in Google:

site: seoptimizacia.com intitle: "local search" (Results)

intitle: "local search"-site: seoptimizacia.com (Results)

"Facebook advertising"-site: ivosiliev.com-site: predpriemach.com-site: facebook.com (Results)

intitle: facebook * site: seoptimizacia.com (Results)

intitle: facebook * site: seoptimizacia.com-intitle: face (Results)

If you scrutinized the results (links after each example), I hope you noticed how few they are. However, are pretty relevant with regard to the search criteria.

There are many more combinations, but I leave you to find and choose the most convenient for you.

Through these operators in this article can really dramatically improve the use of search engine Google, to save the damn time, and to find interesting and entertaining things that are not even supposed to exist. Well, let no more writing from me ... Go try and experiment before you forget what you've read so far!

Coming Soon more useful information on how you can use a full search engine Google, and until then will be very glad of your comments, criticisms and Like-s!